Immigrant Story

My grandfather was from Colotlan, Jalisco where he made a living hand embroidering Belts, Horse Saddles & other typical Charro artisan work with a Fiber called “Pita”. He then migrated his family to Villanueva, Zacatecas where my father was born. My grand father continued his artisan work and my father grew up practicing Charreria his entire childhood until his adolescence where he earned the title of “Charro Completo”. In the mid 1980’s my mother was expecting a child (me) and my father decided to immigrate his newly growing family up north where there was this opportunity called the “American Dream”. And that is where’s story begins…


Born and raised in Los Angeles, California in one of the many cultural melting pots of this country,  I learned to value the beauty and history of our culture. I was practically born riding a horse when I was young. As my family grew and my father had to work longer hours (6-7 days a week) practicing Charreria was not a priority, surviving was. My entire life I was raised with this deep burning pride for my culture and idolizing my grandfather’s artisan work and my father’s Charro tradition. Now I have my son and it’s my responsibility to pass along this Love for our culture. The problem was finding locally authentic mexican products. This made it difficult to keep practicing the tradition my grandpa and father loved so much. I began to solve this problem for others and make it affordable and accessible for everyone in this country.

As we grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture, our brand, and our business strategies. These are the three core values that we live by…

Charro Azteca’s Core Values

  1. Our families didn’t come this far, for us to just come this far.
  2. Customer service is not a department. It’s our entire company.
  3. Leadership is action. Not a position.

meet the team

We are family owned and operated

Francisco Galvez

Vanessa Galvez
Shipping Manager

Maggie Treviño
Public Relations