Fü•chee•lä (noun) : phrase used when something is smelly or off-putting usually olfactory-related.
“Fúchila,” exclaimed Orlando, ” did you just take your shoes off!?”
1. Make people happy
2. Spread and represent our cultura with pride
3. Respect the art and design
We seek to spread and represent the Chicano and Latino cultura with pride by providing an inviting and unique way to consume art on a daily basis. By pairing attractive designs with the power of scent, one of the strongest senses linked to memory, we aim to tap into the nostalgia of the iconic imagery and icons of our raza. We will focus on high-quality design so consumers will hang the scented art pieces with orgullo long after the scent has faded and ultimately re-purpose the air fresheners. We intend to make our consumers’ otherwise bland commute more enjoyable.